Lewis Hamilton is set to reach a remarkable milestone with his 400th Formula 1® Grand Prix start at the Sao Paulo Grand Prix in November 2026. While his achievements on track are well documented, including holding 105 pole positions as of the Mexico Grand Prix weekend, Hamilton’s pursuits beyond racing continue to shape his public profile and influence.
Outside the cockpit, Hamilton has cultivated a diverse range of interests. Over the past decade, he has been involved in music, writing and recording songs under the pseudonym XNDA. Notably, he contributed vocals to Christina Aguilera’s 2018 track “Pipe.” His presence also extends into the gaming world, appearing in titles such as EA Sports Formula 1, Fortnite in 2023, and Call of Duty: Infinite Warfare in 2016, where he featured as a character named Carl Hamilton.
In addition to entertainment, Hamilton has ventured into business with the launch of Card Culture by Lewis Hamilton, a trading card company created in partnership with Dave & Adam's Card World. The first physical store opened in Frankfurt in July 2026, with plans to expand internationally. His influence in fashion is significant as well, having co-chaired the 2025 Met Gala and appeared on the cover of Vogue’s May 2025 issue. He serves as a Dior menswear ambassador and represents lululemon as their motorsport ambassador.
Hamilton’s involvement in film production includes his role as a producer on “F1: The Movie,” where he has worked closely with actor Brad Pitt and director Joseph Kosinski. Although he was offered a role in “Top Gun: Maverick,” scheduling conflicts with his Formula 1® commitments prevented his participation.
Balancing his extensive off-track activities with his ongoing career at Scuderia Ferrari, Hamilton continues to expand his reach beyond the racing world. His 400th Grand Prix start marks not only a sporting achievement but also highlights the breadth of his interests and influence across multiple industries.
As Hamilton approaches this milestone, his off-track projects offer insight into how he manages to maintain a multifaceted career while competing at the highest level of motorsport.